I must not be their target audience. I love a comfortable bra but for me: firmness & support are vital (Otherwise: owwwwie!) I have experienced comfortable support. (But not from this bra).
The cups fit well - although I'm not sure about the memory foam.. It was soft..
The straps are ultra stretchy & long (they have a decorative element & then the adjustable part) so if you have a lo-n-g torso (or as I refer to it: shoulder to boob drop) this is your perfect bra!
For me: the straps are a double fail.
1)Stretchy does not equal support. I know I know, allegedly the 'band' is where all the support is.. Maybe.. If your an A,B,C but as a DD - it's a combined effort - both band & straps have to work it to keep the girls from looking like a bouncey house. (Regarding the band: Bali, lillyette, wacoal & Olga all offer much 'firmer' bands - this band felt like a Hanes or target purchased bra - not firm brand new= not firm enough & I'm not 'double-teaming a $65 bra with a bra-support cami)
2) soo long!! I have a short torso & an especially short shoulder-2-boob drop. I was able to adjust them comfortably but as bras age '(in general), the adjustment 'slips' & frankly, having to super shorten is just annoying.
Now let's talk about price. This is a $65 bra. I can get a Wacoal bra for that price. If you haven't tried a Wacoal, March down to Nordstrom & try one one on. Wearing one is practically a boob-gasm. I double -dog-dare you to keep silent about how they make your boobs feel. That's right: squeal. Sigh. Jump up & down.
For the same price, I experienced none of that feeling. All I got was flop flop flop. (As aurally unappealing as it is painful.)
P.s. My usuals are in the $15-30 range (Bali, lillyette usually depending on the sale) & yes, I often try on wacoals just for the experience.
P.ps. I am using a stock photo off their site. I received a black bra but I couldn't photograph it well & even on their site, you can see the strap detail better on the beige versus the black.
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